My Vodafone App UI & Lead Animation
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The brief for this project was to create a new app experience for Vodafone. Vodafone Group represents 22 markets globally, each of whom had a different app for their customers. The challenge was to create a single reference design for all the markets to adopt, to drive a consistent app experience for all Vodafone customers around the world.
The primary user goals in the My Vodafone app was to check plan usage and billing information. The design was driven by these two prerogatives, alongside key design principles such as designing to optimize the majority use cases and designing for the frequency of use in a practical real-world setting. A key business driver that pushed the design was that Vodafone wanted to make the app the primary touch point for the customer and as a result, a multitude of other functionality was incrementally introduced, which created constant design challenges; but by adhering to principles like those above, we were able to design an app that exceeded user and commercial expectations.
The use of animation design in this project was key in many aspects, not only were they vital in live user testing where I integrated custom animations inside of the prototypes, they were also used heavily when handing over to the development team. The animations also brought the designs to life when the team would have weekly workshops bringing the ux/ui & dev team together.
Project outcomes: 25 million users, 50 million expected by the end of 2017, Live in the UK, Greece, and Portugal, Rolling out to 17 markets worldwide, 97% client satisfaction score
