For the first time ever, South African fast food chain Chicken Licken®, asked us to advertise the SoulSister® meal,
an offering targeted at women. In the past Chicken Licken's iconic commercials featured male heroes but this was
the perfect time to change that. We took the opportunity to join the conversation around how women should be lifting each other up so that we can all succeed in a man's world. But we did it in the epically quirky and humorous way Chicken Licken fans have come to love, in not 1 but 7 commercials, tackling every facet of a woman's life.
Inspired by the name of the meal, we wondered what would happen if we had a group of back-up soul singers who could back a sister up in real life. Styled on The Supremes, always sassy and soulful, our trio pop up in a variety of different scenarios where a woman could use some support, celebration or encouragement – when a sister needs some
soul – resolving the ad with our featured SoulSister® meal.
Boardroom
Bathroom
Supermarket
Swimming Pool
Dinnertime
