Chicken Licken, South Africa's iconic fast food chain launched a new burger.
The Chick'n Boerie Burger - a chicken burger that tastes like boerewors (a very popular
South African sausage, often barbecued). Essentially a chicken burger that is South African at heart.
We executed this insight by introducing Bjorgvin to South Africans - a little Icelandic boy who begins
to act very strangely. He speaks Afrikaans, goes barefootin the winter, plays rugby instead of soccer
and braais (barbecues) sausages in the snow.Only South African's would understand what
he was going through and the humourous juxtaposition.
Translations:
Frikkie - A popular Afrikaans name / Ek kom ma - I am coming mom / Piesang - Banana
Hadeda - A large South African bird with a very recognizable call / Voetsek - Go away!
Heita - Hello / Howzit - Hello (informal Afrikaans) / Sho umfana - Yes boy!
