Chipotle Mexican Grill, often known as Chipotle, is an American chain of fast casual restaurants. We worked on the 2019 packaging refresh, retaining its snarky, straightforward, and humorous attitude while inserting an element of playfulness with the illustrations.
Illustration: Michelle Deng
Design and art direction: Dakyung Lee and Michelle Deng
Copywriting: Karen Bolipata
Photography: Cole Saladino, featured on Thrillist
Photography: Cole Saladino, featured on Thrillist
