Isla Bella
For every Filipina, for every day.
In a country whose cosmetics industry is packed with fierce competitors and its consumers hold an unshakeable penchant for foreign brands, how can a homegrown brand in the Philippines possibly stand out on shelves and social media feeds?
In a country whose cosmetics industry is packed with fierce competitors and its consumers hold an unshakeable penchant for foreign brands, how can a homegrown brand in the Philippines possibly stand out on shelves and social media feeds?
Well, here's how we answered the very question that Isla Bella had to face: build a brand that the average Filipina can best relate to. While this project could have been pulled off in a variety of ways, one train of thought managed to fit best: A form of authentic self-care that every Pinay can believe in, relate to, and depend on— and what better way to do so than with a hue-rich delivery that best captures the colourful personality of every Filipina?
Thank You!
Art Direction, Visual Identity, Packaging Design, and Graphic Design by Nyna Mapusao and Selina Woo Bhang
Production by Uzair Hayat
Photography by Marvin Relucio
