The chosen model is Clubmaster. This model is inspired by the glasses of the 50s and these posters present people from that decade with current objects and scenarios. Since the current Ray-Ban slogan is Never hide, it has been decided to select one on the same line as this, which is Never change. 

The relationship between the chosen slogan and the images of the different posters is in the mixture of the old and the current, which means that they are people who have not changed until today. The technique chosen is a black pen, because of the need to unify the images​​​​​​​.