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iFLY is a Canadian luggage brand owned by Calego International a family owned business who manufactures bags, carry-on and suitcases since 1941. In 2019, we created iFLY’s new brand platform to appeal to a wider audience, women in their 30's, active moms, and their families. We took care of the brand strategy, logo refresh, art direction, tone, and voice.
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A collective of experienced independent talents, working with innovative companies in sustainable fashion, environment, retail and entertainment. Swell is always looking for new collaborators: hello@swellmtl.co
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Credits
Fanny Poveda,
Branding & marketing strategy
Anne-Marie Brouillette, Creative direction & art direction
Crystal Beliveau, Creative copywriting
Anne-Marie Brouillette, Creative direction & art direction
Crystal Beliveau, Creative copywriting
Carine Liberian, Project management
Coppers and Brasses, Logo refresh
Photography by iFLY influencers
