Valenzia
Genuine, handcrafted footwear. Styled in Italy, manufactured in South Africa.
Logo design, branding and art direction for Valenzia, a new premium men's footwear brand, exclusive to Edgars.
The logo and colours and brown and golden hues are inspired by Italian architecture. To give the logo an Italian touch, we played around with the letter "I" making it white and putting the other two bands of the Italian flag on either side to turn the "I" into the flag, yet still keeping it clean and premium.
Agency: VMLY&R South Africa
Creative Director: Warwick Rautenbach | Art Director: Tushi Mashimbye | Copywriter: Daniel Fisher
Designer: Nomonde Mtetwa | Film Director: Richard Truter | Photographer: Lesedi Mothoagae
Valenzia SHOOT
Creative Director: Warwick Rautenbach | Art Director: Tushi Mashimbye | Copywriter: Daniel Fisher
Film Director: Richard Truter | Photographer: Lesedi Mothoagae
Valenzia in-store designs
A true Valenzia experience, exclusive to Edgars.
"Grazie"
"Thank you"
"Siyabonga"
