Paidy
The main request for Japan’s new financial service image video is “simplicity”. This service develops new products to significantly reduce the daily amount of time people spend on financial tasks. We reduced the number of words in the script and greatly simplified the images so viewers can easily follow the narrative. Bright and layered tones convey optimism for new careers, and generous use of graduated light and shadows allows for sufficient visual breathing space.
https://player.vimeo.com/video/290214107?color=ff4c00&title=0&byline=0&portrait=0&quality=1080p
Creative Director : BITO
Copy Director : Vicky Huang
Art Direction & Design : Chen Wu
Animation Design : Chen Po-Yin
Client : Paidy Japan
