AD Studio is an event company based in Doha, Qatar. The main specializations of the company are opening ceremonies, large scale events, concerts, light festivals. For the past two years AD Studio has handled 5 stadium openings and will be handling the opening of FIFA 2022 in Qatar.
Due to wide range of events the brand identity needed to unite everything AD Studio can do. The hexagon logo is a simplified version of a 3D cube that symbolizes the versatility of the brand's diverse and complex solutions. The logo is modular and can contain any kind of graphic inside and outside. It is easy and intuitive to handle.
Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and a monochromatic color palette to emphasize the uniqueness of each event.