This was a scratch off ticket that a loan officer wanted to send out to his past client database. They would be mailed out through first class mail and the stuffer would be included to offer his business information.
Just like a normal scratch off ticket, the individual could use a coin to scratch off designated area and see if they had won a gift card to Starbucks that the loan officer would provide. I had to 3 sets for the design; one when the seal is intact, one for the winner card and one for the loser card. We then had a promotional company print the cards in their final state.