Truly Tripe - the brand, communications campaign and packaging created for my final major project for university.
The brand aims to re-launch tripe as a modern, desirable product. Through the mixing of traditional and modern values, styling and visual elements the brand champions tripe's traditional British heritage whilst meeting the demands of the modern consumer.
The communications campaign aims to change the negative stigmas surrounding tripe, most of which are attributed to a lack of knowledge about tripe. The cookbook aims to educate the consumer, whilst the packaging carries on this theme, with a recipe card perforated at the back and designed to be kept.
