Prakash Haridas's profile

RedBull Canvas Cooler Project

I was selected to participate in the first RedBull Canvas Cooler Project to be held in Singapore. Participants were assigned RedBull coolers which they would be able to design for a client, which would then be placed at the respective clients' place of operations after a public exhibition of all the various designs. I worked with Attica in designing a RedBull cooler specially for them as part of the RedBull Canvas Cooler Project.
I opted to use stencils and spray paint for the finished design. This involved planning of the different layers which needed to be cut out from stencils, and evaluating their placement of the cooler. I cut out stencils of Attica's logo, along with the designs which would cover the sides and back plates of the cooler. After going down to the client's place of operations at Clarke Quay and talking with them, I settled on a colour scheme involving red, black and white.
The finished work on display for one day only at "The Canvas Cooler Exhibition" held on 5th May at the Reading Room.
RedBull Canvas Cooler Project
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RedBull Canvas Cooler Project

Designing a custom cooler for Attica as part of the RedBull Canvas Cooler Project which was held for the first time in SIngapore.

Published: