PLAIN
Visual language creation for a Russian eco fashion brand
Concept
We have created a visual language for Plain, an eco fashion brand from Russia.
By observing nature, contemplating the simple forms created by wind and water, we create the moment of the presence and fusion of man with the planet. This design concept is all about lightness, airiness and transparency of natural forms that give the brand a touch of nature and environmental awareness.
The minimalism and geometricity of abstract elements carry the meaning of unitarity and functionality of clothing that corresponds to the values of sustainable fashion.
Logo
Stationary
Digital and print application
Web
Collateral
Packaging
Labels and price tags
Print
