Mahina: Branding for a Menstrual Hygiene NGO
The culture of silence around menstruation in India is closely linked to the stigma that surrounds it. For most young girl their first period is a terrifying experience compounded by taboos that often restrict them from sleeping in the same room, touching and eating certain foods, or even bathing during their period. Their family, who can ideally guide them, are typically ignorant of hygienic practices themselves, do not understand the importance of good nutrition, or recognize the signs of menstruation- related illnesses such as anaemia.
MAHINA is an NGO which focuses not only on Menstrual hygiene but also destigmatizing all the taboos related to it.
