Typeface Portfolio vol.3 I CHINESE CHESS

  • 创作背景:
    一次偶然的机会在抖音里看到一位20多岁的女生,棋艺精湛,经常下的老大爷摸不着头脑。一回想,现在这年头都很少有年轻人会下象棋了,街头巷尾玩的都是些老年人。就琢磨着能否通过设计的方式,让这一古老的中国传统游戏年轻化,让年轻人也喜欢。
    那如何让象棋年轻化呢,首先棋谱和规则是不能变的。能变的就是象棋字体了。中国汉字由象形字而来,每个汉字代表特定的意思,想要让汉字有趣,可以让字形设计得有趣,也可与其它有趣的图形结合,前者已经有太多前辈在做了,而我选择后者。反复考虑了很久,找到一个符号,emoji,这是当下年轻人爱用的。平时聊天,通讯app里总有很多各表其意的emoji,同时这也是国际上识别的表情。
    将汉字与emoji的表情巧妙结合,汉字不在传统,而变得诙谐幽默,让人看到新心生欢趣。对于不识汉字的外国朋友来说,通过这一组合也能辨识一二,不仅有助于中国象棋的年轻趣味化,也能让更多人认识中国汉字。

    Creative background:
    By chance, I saw a 20-year-old girl in Tik Tok. She has a superb chess skill and often beats a master chess player. Once upon a time, very few young people play chess nowadays. Old people are playing on the streets. I was wondering if the ancient Chinese traditional game could be rejuvenated by design, and young people would like it too.
    So how to make chess younger? First of all, the chess records and rules cannot be changed. What can change is the chess font. Chinese characters come from pictographs. Each character represents a specific meaning. If you want to make Chinese characters interesting, you can make the glyphs interesting, or combine them with other interesting graphics. The former has too many predecessors, and I Choose the latter. After thinking about it for a long time, I found a symbol, emoji, which is used by young people today. In normal chat, there are always many emojis in the communication app. At the same time, this is also an internationally recognized expression.
    Combining Chinese characters with emoji's expressions cleverly, Chinese characters are not traditional, but become humorous and humorous. For foreign friends who do not know Chinese characters, this combination can also identify one or two, which will not only help the youthful fun of Chinese chess, but also allow more people to know Chinese characters.

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