Redley Videos
Redley Originals
Redley, a Rio de Janeiro-based fashion brand, engaged EPA! YouthMarketing to promote their new shoe collection, "Redley Originals" with the mission to create web content that would reignite their base of followers. Through a captivating visual experience that distorted time, made possible by a camera recording at 1000 frames per second, the video aimed to revitalize the brand's identity and give it a youthful edge, despite its longstanding existence. As the assistant art director, I was responsible for devising visual solutions to complement the team's script and ensuring their successful execution.
Client: Redley
Agency: EPA! Youth Marketing
Role: Art Direction Assistant
Redley Packs #1
With the success of the “Redley Originals” video, that surpassed 200,000 views and was shared by blogs around the world, Redley asked for a new online content idea for the Redley Packs and Backpacks collection. Following the “Lapidada pelo sol” campaign in course, EPA!'s team created a new visual experience to boost contact with the younger audience. During the production I participated as an art direction assistant executing the visual needs of the script, from logistics issues to turning handbags into ice cubes.
Client: Redley
Agency: EPA! Youth Marketing
Role: Art Direction Assistant
Redley Packs #2
With a new handbags collection to launch, Redley brought the campaign concept "Shaped by the Sun" that was translated into another creative product video. I was part of the art direction team for the video bringing creative solutions for the implementation of the script.
Client: Redley
Agency: EPA! Youth Marketing
Role: Art Direction Assistant
