Morphy Design Studio is my personal brand. We all know, that creating something for yourself is the hardest job ever. And so it was in this case.. 

I'm the person, who constantly wants something new. Everyday I explore new areas where I want to develop my skills. Today I'm Product Designer in love with UX. But I also love to illustrate, create generative art and animate. My goal was to create a brand that adapts to me and the changing reality around me.

The brand identity for Morphy Design Studio was created by combining several areas with which I identify myself. These include issues such as: constant change, interest in many areas of life, human-centered design, humanist, art, renaissance, renaissance man... 

And that's how Morphy was created. "Morph" means transform, shape changing. Morphy is something that is constantly changing and changing the area of its interest along with the development of skills and experience. Something what has ability to adapt. 

The logo design consists of two elements: a symbol and text.
The symbol is a morphic shape that can be changed at any time. Just like the brand it represents. It is natural, rounded and friendly. It tells the story of transformation, gaining new skills and self-development. The selected typography (Bicyclette) harmonizes with the sign through slightly rounded shapes.