Color is a powerful design and storytelling tool that a lot of us don’t really understand. At best, it’s this mysterious phenomena that we often choose at random and hope that it looks good. And that is exactly why I made Color For Creatives.

It’s an online, go at your own pace, video course that will teach you color theory, how to build color palettes and just make better color decisions in general.

The illustration below is the result of walking you through my process for coming up with a concept and building a palette from scratch.

If you’d like to learn more about the course, visit thefutur.com/color.

Want to see more of my work and process? Follow me on Instagram.