PURE DROP
2016
“Before there was irish whisky, there was poitín.”
University project for a live brief of an imaginary drink, whose audience is a 25-year-old artsy girl
with a passion for crafts and vintage objects.
The Pure Drop is the first dram of poitín from the vat,
which is renowned for its supposedly magical healing effects.
which is renowned for its supposedly magical healing effects.
The branding was created around the fictional founder Ms. MacKenna, an irish woman and pharmacist
who developed the recipes for the drinks over 100 years ago.
who developed the recipes for the drinks over 100 years ago.
