Hitohito is a Japanese company that produces children's clothing. They have been working with voluntary agencies for people with disabilities to help them renew themselves through cooperation.
To be a bridge between different people is their faith. On the other hands, the Japanese climate, the custom and the culture, originally the beauty of the WabiSabi and Iki(chic)have their roots in the Japanese. Hitohito is seeking these beauty through the living and daily life.
AD+D 李政逹／D 藤原秀法／CL シェノン株式会社
Hitohito is translated as "human and human" in Japnaese. We inspire the logo concept by the traditional Japanese knitting. The 'Kanji' is made by needles, and the 'Hinagana' is made by threads. They represent Hitohito using needles and threads to connect everyone.
At the same time, we designed a little deer pattern based on the theme of Japanese Haiku (Japanese poetry) for Hitohito spring collection.