After 20 years in the market, Cola & Pola the most traditional shandy of Colombia, started to look old fashioned.
A lot of people even thought that it had disappeared, and the younger ones didn´t even know it existed.
We decided to reintroduce ourselves by showcasing a brand new imagen and refreshing our visual universe, that we called: Popular Cool. Bringing popular sayings to the table along with a renewed food styling to stop being just a beloved brand, but becoming the coolest one in the market.
CHIEF CREATIVE OFFICER: Valentín Villamil
CREATIVE DIRECTOR: José Luis Rueda "El Coste" / David Rodríguez
PACKAGING DESIGN: Alejandra Vargas
ART DIRECTOR: Angela Ayala / Oliver León / Sofía Gil / Camilo Guzmán
COPYWRITER: Carlos Lezama / Diego Henao / Jairo Montoya
DIGITAL PLANNER: Dine Herdenez
FILM PRODUCTION: Demente
PHOTO & 3D: La Salvación
BTL PARTNER: Bombai
MOTION: Luz Cárdenas / David Durán / Fabio Lozano / David Castrillón
EDITION: Juan Pablo Landínez / Rafael Murcia
