The VIFF Immersed Exhibition showcases the world's leading narrative-driven, export-ready immersive entertainment for the public to explore; it includes the International VIFF Immersed Competition, which features the best in VR/AR storytelling in the live-action fiction, documentary and animation modes. The exhibition also shines a spotlight on local creators, featuring four work from the creative nexus that is British Columbia in a BC Showcase.
ZAK worked to create a visual identity that is inspired by the expanding potential of immersion in cinema and the intersection of technology and film. The wordmark created connects to the VIFF logo and creates a feeling of perpetual immersion. Building upon the idea of perpetual immersion, and the abstract potential of the future of technology and cinema, we utilized a modular, vibrant, and visually engaging aesthetic for VIFF Immersed communications.
ZAK worked to create a visual identity that is inspired by the expanding potential of immersion in cinema and the intersection of technology and film. The wordmark created connects to the VIFF logo and creates a feeling of perpetual immersion. Building upon the idea of perpetual immersion, and the abstract potential of the future of technology and cinema, we utilized a modular, vibrant, and visually engaging aesthetic for VIFF Immersed communications.
