The International Federation of Organic Agricultural Movements is an umbrella organization fighting for better and organic world. Various organizations, producers, traders, and scientific institutions have separate goals, but they share one idea - to preserve Earth's wealth for future generations. This time, they wanted to raise awareness among EU citizens about how unsustainable agriculture is causing a decline in birdlife. The choice of stylistics wasn't easy for us at first. We knew that the realistic style is somehow expected, especially in terms of presenting animals and nature.
But on the other hand, we were tempted to show slightly simplified, geometric forms.
Thus, we combined the two. The image complements the voice-over text, creating a movie-like montage. To reflect the fully natural beauty of the swallows, our main characters, we decided to use cel animation in bird movements. The color palette was also significant in the project, visually dividing the story into two parts. Joyful, vivid colors of nature complemented the calm tones of the Earth.
www.ifoam.bio
Storyboard
Bird study
Credits
Art Direction – Sławek Wydra, Script – Maria Pawlikowska, Key Illustration – Maciej Blaźniak / Studio Ładne Halo
Storyboard & Stilomatic – Sławek Wydra, Illustration – Adam Kosik, Aleksandra Kleczkowska, Justyna Frąckiewicz
Storyboard & Stilomatic – Sławek Wydra, Illustration – Adam Kosik, Aleksandra Kleczkowska, Justyna Frąckiewicz
Animation – Adrian Lipiński, Sławek Wydra, Paweł Starz, 3D Animation – Sławek Wydra
Cel Animation – Katarzyna Pieróg, Mateusz Ciompała, Sound Design – Studio Praga
Production Manager – Dorota Lichtańska, Account Manager – Gosia Kucharska
Cel Animation – Katarzyna Pieróg, Mateusz Ciompała, Sound Design – Studio Praga
Production Manager – Dorota Lichtańska, Account Manager – Gosia Kucharska
