Diploma Project • MIT Institute of Design & Elephant Design + Strategy
PART 1 - Research / Background Study / Mind Mapping
The 50+ are an economically diverse group with unequal disposable income. Age per se is not an all-defining factor. It maybe their attitude & feeling towards ageing - which varies and provides a means of differentiating between individuals and their needs. They are undergoing fundamental changes in terms of lifestyle, in terms of inevitable physical, mental and emotional levels, which provide opportunities for new products and services.
They are exploring new technologies (eg: web, cellular), they are starting new ventures, buying new cars, spending money on luxurious personal products & lifestyle products, traveling, etc. This particular audience has all the qualities to be a strong consumer group.
The Project Brief now was to develop a system, which empathizes and not sympathizes with them.
To also have a look at the entire research process & documentation, please do visit the following link-
http://www.issuu.com/pankhuri/docs/peapod
To understand & analyze the research undertaken, the following mind maps were created. They helped define the user group better, identify current problems, list out facts & collate data in a systematic manner.
