This is an initial wireframe for an app for a Cupcake Shop offering customized packages for deliveries.

Consumer:

The target market are mothers or hosts of tea parties for kids and families who usually don't have time to bake or even pass by the store. 

Context:

The shop's biggest client's are frequent ones, shopping 2 to 5 times per month. The rest of the consumers usually go in-store for a quick cupcake and cup of coffee. The idea of doing an app is for these frequent customers to have a direct link to the products they love.

The shop is already in a delivery app but the third party technology doesn't allow such personalization for the cupcake boxes which is what the customers want.

Solution:

Have an app with the flavours available and let customers customize their order by picking the size of the boxes and flavors.