Dressing up to go out on the town for a night of disco dancing was one of the most fun parts of the 70’s. Being glamourous, fabulous and chic with shiny polyester took one to funky town. As the discotheque was a safe space for everyone to be themselves and do what ever they wanted, gender bending and androgyny was at the forefront. The time of the disco was a mish mash of freedom and expression.
Indian Kitsch art too, represents a kind of freedom of tacky creative expression. Using elements from daily observation and rich Indian culture, this art form definitely creates a valuable impact. The quirky elements of Indian Kitsch art ties in with the funky elements of disco creating an artistic combination of contrasting tastes.
India, design, fashion, art, music, vintage, maharaja punk and disco shanti are the different genres Bombay Electric as a brand connects to. Interpreting disco shanti as an amalgamation of 70’s disco, old Bollywood and quirky Indian kitsch art, to appeal to art and fashion enthusiasts.
Mood
Visual
Model : Kavya Yadav
Photographer : Sahil Shah
HMUA : Divya Sancheti
Artwork : Nasya Goafreak
Stylist : Teona Medaya
