In 2010 Orla Kiely launched in the Covent Garden flagship store her first fragrance. In the few hours left between the shop closing time and the event, the whole shop floor was re-arranged accordingly to host a flock of journalists from top magazines, bloggers and industry insiders.
One year later, in 2011, the flagship store was once again the cosy setting chosen for the launching of the iconic Evoke Mio radio by Pure. Following visual guidelines and a tight schedule, both times I helped with the setting and dismantling of the events as well as the coordination between the PR company and the head office.
One year later, in 2011, the flagship store was once again the cosy setting chosen for the launching of the iconic Evoke Mio radio by Pure. Following visual guidelines and a tight schedule, both times I helped with the setting and dismantling of the events as well as the coordination between the PR company and the head office.
June'10: Fragrance Launch
August 2011: Radio Launch
