Urbano Street Branding:
Design Process
Urbano Street is an audio-visual content station based in New York City. Our mission is to support, capture, and promote independent creators and their art. As of 2019, our team is in the process of becoming a charitable non-profit 501(c)(3) organization.
U Capture is our first program that helps independent bands get their music captured, free of charge. Shot in unique locations, the video is about the band, the music and the often-overlooked multicultural environments that are key parts of the city’s identity and diversity. Each live music video is a unique collaboration with our production team, varying partners, and volunteers. Together, we produce, document, and promote music videos to help up-and-coming bands be seen and heard.
Previous Associated Images:
Background:
Urbano Street's next project is a fundraising campaign, which incorporates the launch of our official website, additional merchandize, and a benefit show to get the organization on its feet. We are first working on getting enough membership subscribers to reach our goal of $1,000 per month to cover the production costs to capture at least one band per month.
Goal:
This project's goal was to develop a complete branding style sheet that would introduce new colors, a new logo, social graphics, and mockups needed for the campaign. All while keeping our signature raw aesthetic with high quality audio-visuals and highlighting the multi-cultural aspects of urban environments.
Inspiration:
The subway is a fundamental aspect of our urban environment. The system of gritty underground trains is occupied by the great variety of people, music, and multiculturalism that New York has to offer. If you have been on the New York subway, you have seen or and heard some performances that demonstrated undeniable talent. Promoting these same types of underground and independent artists, Urbano Street's content echoes New Yorkers everyday real-time lifestyle.
Design Ideas
Stylesheet:
Deliverables & Brand Applications:
