Culinary magazine "Druska ir Pipirai"
Food accompanies us everywhere: in the minutes of rest between work, while sharing moments of the day at dinner table or sitting at the festive table with dearest ones. Food is an important part of our lives so we want to enjoy it and share it with pleasure.
The passion for food is the force driving "Rimi Lithuania" to publish the seasonal magazine "Druska ir Pipirai" (Salt and Pepper). The publication’s goal is to encourage people to try new tastes and make healthier choices. It’s a joyful read for the ones who’s into cooking and a spark of inspiration for ones who are just discovering the secrets of the kitchen.
Our team are creating recipes, curating seasonal products and looking for the most important and interesting tricks and tips. We select the topics and interview the most interesting personalities in the field. We stage food for photographs and snap the most finger licking shots, that end up in the beautifully designed pages of magazine. We are working to surprise our readers – in every issue there will be something that haven’t been seen, red or have been forgotten a long time ago.
We are happy to share this lovely project we are part of. Even though it’s merely a fifth of all the issues there have been published in five years time. Let’s spread the joy of cooking, tasting and foster food culture!
Client: Rimi Lithuania
Marketing team lead (Rimi Lithuania): Giedrė Tauraitė
Project leader (Critical): Mantas Zabulionis
Chef: Honorata Lyndo
Photographer: Saulius Serapinas
Creative director: Vita Paulinė
Food artists: Marius Smailys, Rokas Šaški, Jelena Volgina, Inga Serapinienė
Copywriters: Paulius Petravičius, Zita Šlepetienė
Year: 2018-2019
