Challenges come in all shapes and sizes, much like Girav‘s collection. In this case we got the opportunity to give our take on the famous ‘frozen in time’ effect.

We’ve all seen it before. We’ve all wondered how it’s been done… But how would wé do it?

Our approach involved 3D scans, cloth simulations and hours upon hours of solid effort to shape the concept into a perfect product.

Hard work pays off.
We break down some of the big steps we take to create this long-take.

Famous magicians will tell you that you create illusions by creating distractions. Well, we don’t. We create photo-realistic CG by having eye for details, because that is what the audience will see.

The human eye can distinguish a fake in a heartbeat. Creating convincing digital characters is a true craft, it needs to be mastered.

Since Colorbleed’s foundation we have focused on creating and animating characters. Part of this process has been researching the possibilities of photo-real 3D avatars. Feature films have been leading, crafting digital doubles since the beginning of time. It’s great to see that, in the commercial scene, we can achieve similar results with quick turnarounds.

Step one in this process was making 3D scans of Girav’s fashion models. They serve as a base for a very intricate refinement process. Every single skin-wrinkle and pore was hand-sculpted, every hair was placed until an absolute match was achieved.