This is just a small portion of what I have created for my undergrad capstone project. This was assigned to me in my Advertising Campaigns class my final semester at OU. We were split into groups of 4 to carry out this semester long project to compete with the other groups. We were all briefed by a representative the client. We were given all the info we needed to begin research and carry out a national campaign with a budget of $50 million. The idea was to take HP and put it into the “cultural cloud” with all the other cool brands that people like to wear on their shirts.

Through months of meticulous research, we discovered that people want utility in their personal devices as well as a deeper connection. We came to the conclusion that HP needed to stand for something more than just a brand with nice tech. Enter our tagline “Human Potential” HP will seem to literally stand for something other than its actual origin of Hewlett-Packard. In our advertising we challenge the world to dig deep down and reach their true capabilities with HP. We have media spanning from traditional billboards to a Superbowl commercial as well as ambient and experiential Out of Home. I used a motif of displaying people doing the things they enjoy and blending into what they can truly achieve in the future while in the presence of HP hardware.​​​​​​​