CHILDREN'S DAY
There are many obstacles that stand in the way of a child’s education. Child labour, child abuse and child labour to name a few.
In our research, we found out that children who’ve been victims of child rights violations like these, are more likely to be perpetrators in future. And they themselves go on to stand in the way of child education. That means these stories repeat themselves and becomes an endless cycle.
Our idea comes from this unfortunate fact. That stories of child exploitation are basically gifs. As it happens over and over and over again. And unless we act quickly, and help educate these children, we’ll never be able to break the cycle.
(The Child Abuse gif isn't officially released)
Illustration - Shirin Kekre, Manas Kunder
Animation - Shirin Kekre
Art Direction - Shelton D'Souza, Sapna Alhuwalia
Copy Writing - Yohan Daver, Jugal Joseph
Agency - BBH India
