For many years researching and listening to the many businesses in my life that have structured themselves around a customer have succeeded in making a profit in a business, profit was only gained as the business developed a customer with a need and the business providing that need. 

As we move closer to a new year in business, we can start to see things changing in businesses. The new changes developing are not the need of the customer for most businesses, but rather the need of the business owner to scale their business, this scale comes at a very valuable and risky price. 

Most businesses have had profit and loss numbers almost equal, meaning the company is only skating buy in the industry and without help in the right direction; they are heading for closure.The new business strategy that owners are trying to influence is creating high profit margins by raising general admission prices or even labor rates in the automotive industry, not only are we paying more at home for all of our other needs due to inflation but the business owners are feeling the same price crunch in their pockets.

Not only does a customer pay more for a part or labor, but now they’re becoming more in debt due to all the high costs. Each year these primary costs of living seem to be increasing at alarming rates, how are the next generations going to be able to survive?

The 3 S’s affects whether a business can stay planted in this economy and survive, businesses must (sustain and gain customers) in this new economy. What is sustain in business? Sustain is how we hold the customers hand through every transaction to completion. This builds trust between the company and customer, and allows the customer to complete the next step for us, which is gaining new customers through the customer interactions between friends and co-workers. READ MORE