A good shopping can change the world
Coop is one of the largest food retailer in Italy and in many ways it has always been a brand ahead of its time.
It started pursuing sustainability, labour rights and food safety long before these issues became trending topics.
With its actions, Coop has often anticipated behaviors that are now required by law.
A whole generation is taking over squares all around the world to remind us of its desire for a different world.
Their claim for sustainable grocery shopping is one of the ways we have to affect decisions from above.
FILM TV
BACKSTAGE
CREDITS
Chief Creative Officer | Giovanni Porro
Creative Directors | Antonio Campolo, Luigi Fattore
Copywriter | Anna Lasagni
Art director | Barbara Rizzuti
Art director | Barbara Rizzuti
Production Company | The Family
Director | Vincent Lobelle
DOP | Ruben Impens
Song | Change The World
Master | My Sun and Stars – Remix: quiet, please!
ANNA
