Oktuplus
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Brief:
Established in 2019, Oktuplus is a premier design and manufacturing company specializing in high-quality sportswear. The brand is dedicated to pushing the boundaries of innovation, rebellion, and originality in sports apparel, ensuring users experience superior performance through cutting-edge technology and materials.
Established in 2019, Oktuplus is a premier design and manufacturing company specializing in high-quality sportswear. The brand is dedicated to pushing the boundaries of innovation, rebellion, and originality in sports apparel, ensuring users experience superior performance through cutting-edge technology and materials.
Objective:
Craft an original, modern, and easily implementable identity that effectively communicates the brand's core values: innovation, rebellion, originality, sports, and professionalism.
Craft an original, modern, and easily implementable identity that effectively communicates the brand's core values: innovation, rebellion, originality, sports, and professionalism.
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Solution:
The development of Oktuplus's identity was a comprehensive process guided by our strategic model, Magallanes®. This involved defining the brand's voice, tone, personality, and strategy, alongside other key values and attributes. We provided support and guidance for naming, ensuring creative and legal compliance for digital and commercial registration. The result is a robust and impactful brand with a significant strategic advantage.
The development of Oktuplus's identity was a comprehensive process guided by our strategic model, Magallanes®. This involved defining the brand's voice, tone, personality, and strategy, alongside other key values and attributes. We provided support and guidance for naming, ensuring creative and legal compliance for digital and commercial registration. The result is a robust and impactful brand with a significant strategic advantage.
The logo embodies the brand's philosophy through a phonetic play and deconstruction of the word "OCTOPUS," adding a minimalist and versatile icon. The design reflects the brand's essence – powerful, sporty, and authentic. A modern, unique, and expressive typeface complements the logo.
The symbol, an octopus, was chosen for its symbolism: concentration, intelligence, creativity, flexibility, and adaptability. These qualities align with the expectations of athletes for their sports gear.
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Result:
“BuroDsgn is a serious company that understood the essence of our brand and created a product to position us in the market. Their timelines, quality, and commitment are impeccable.”
“BuroDsgn is a serious company that understood the essence of our brand and created a product to position us in the market. Their timelines, quality, and commitment are impeccable.”
Alejandro Solano and Víctor Caicedo, Partners
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Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding
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