Treat the mama is a subscription box service accompanying expectant mothers all through their pregnancy to the first months of motherhood. All products, carefully handpicked and tested, are dedicated to pampering and supporting women’s body and confidence through the changes that childbearing brings, while the newborn’s accessories are made to cradle the very first memories that are about to be created. Freshening up the brand’s identity started by redesigning the logo, balancing softness with boldness. The illustrations, the textures and the typography were carefully chosen to emphasize the brand’s intimate mission. What is more, we designed several applications of branding such as product packaging, marketing material and a variety of stationery to further build the visual identity and provide a consistent brand experience.
