We had ShootinPutin187 go on XBox Live and pwn some gamers throwing withering lines at them with every kill. You just know Putin spends late night at the Kremlin playing CoD.
The World's Biggest Warmongers Endorse Call of Duty:Modern Warfare.
Before Call of Duty was a billion dollar franchise, it was an excellent WWII shooter prized for its authenticity and level of detail. Gamers were skeptical if not downright scornful about the change to the franchise.
Activision and their developer Infinity Ward sent out an RFP to the Los Angeles advertising world based on this marketing challenge. We thought, who better to endorse the authenticity of Call of Duty: Modern Warfare than the leading Modern Warmongers?
This campaign won the pitch for DDB giving us AOR for the entire Activision roster.
One Gold Effie and one amazing game later, it's hard to believe Call of Duty: Modern Warfare was ever in doubt.
