01. General Info
Project aims to help children who has limited access to education by building a strong waste management programme with a collaboration of Turkcell, TÜBİSAD and TEGV; with collecting all kinds off techno waste through 81 state at Turkcell stores and spend the earned income on the child education programme at TEGV.
02. Campaign Idea
Our goal was clear: to draw attention on equal educational opportunity for kids. With recycling not only mobile phones, computers and tablets, but cables, headphones and other techno wastes, and donate the income inline with our main goal; our project will have both natural and social benefits.
03. Strategy Implementation
Our hashtag was #EğitimeDönüştür. We designed namesake stickers, which was given to all the individuals that brought techno wastes to the Turkcell stores to be recycled, and we gave away a smart phone who shared the best and the most creative photo with the sticker. Also with promoting the social media content on our website we wanted to ensure that kindness is sharing.
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Client: Turkcell
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Agency Director: Emre Efe
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Project Management: Ceyda Bakkal
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Copywriters: Aybüke Mehralioğlu, Deniz Damar
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User Interface Design / Interaction Design: Orçun Şenbel
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Front end Developer / Interaction Design: Yavuz Yolbir
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Informative Videos & Casestudy: Ferhat Gündoğdu, Tolga Dikmen
Some stock icons and mockups used in this project.
Character designs sent by client.
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