Enjoymuseum.
Design direction, branding, strategy and webdesign for a start-up reinventing the museum experience.
Enjoymuseum is a Milan based start-up that leverages technology to redesign and augment the museum experience. I co-founded the company in late 2015 and served until early 2017 as the Head of Design and User Experience. I pushed design-thinking through every phase of the company start-up process, from the more design related activities, such as brand definition and digital products design, to more strategic ones, like R&D planning, communication strategy and product ecosystem definition.
Museums are still struggling to implement technology and to utilize it as a driver of growth and innovation. Enjoymuseum lets museums and cultural institution embrace the digital revolution and exploit the major opportunities that come with it.
Branding process. Enjoymusum visual philosophy and strategic values
Enjoymuseum has to be as much invisible as possibile, it has to camouflage with every museum and highlight the art and the environment. The moments where the brand or the products are visible consist in a slight and non-disruptive change of focus. This is why all the elements of the brand and all the technological interfaces of the products are completely color neutral. They can blend-in with every environment and can be juxtaposed to infinite color-scheme options.
If you want to know more
check out my website, and follow me on Instagram, Dribbble and Facebook.
And if you liked the project don't forget to appreciate it! 👍🏻
And if you liked the project don't forget to appreciate it! 👍🏻
THANK YOU
