Mata Mate
Brand Identity & Label Design Refresh, Creative Direction of Photography
Brand Identity & Label Design Refresh, Creative Direction of Photography
Mata Mate is a crisp, sparkling yerba mate tea drink with a wildly caffeinated punch, best served ice cold. Brewed in Montreal, inspired by the Berlin party scene where yerba mate keeps everyone dancing all night long. Wedge was enlisted by MM's Founders to refresh the visual identity and label messaging, based on the original design by illustrator Mathieu Dionne. Photography captures a youthful, cool, summertime spirit.