Graphic Designer : Benjarat Iamrat
Assistant Graphic Designer : Napakorn Meejettanee
Client: Klongdinsor
Assistant Graphic Designer : Napakorn Meejettanee
Client: Klongdinsor
Random mixes are we, of differences, of sameness. This way we can self-expand through friendship.
It’s not that easy breezy though, nor as voluntary as it seems. Before we can, we must first be able to see shared commonalities in terms of honesty-humility and openness between one another, said psychology.
So, let show! Without further argue, we developed an idea to let show in the visual identity ‘a highly perceivable common something’ that has always been there in the community as it grows, on and on, on the nation since 2015.
In other words, the visual identity is to be tangibly similar to the actual physical parts of the community’s ambience, such as common objects, actions, etc.
It’s not that easy breezy though, nor as voluntary as it seems. Before we can, we must first be able to see shared commonalities in terms of honesty-humility and openness between one another, said psychology.
So, let show! Without further argue, we developed an idea to let show in the visual identity ‘a highly perceivable common something’ that has always been there in the community as it grows, on and on, on the nation since 2015.
In other words, the visual identity is to be tangibly similar to the actual physical parts of the community’s ambience, such as common objects, actions, etc.
The characters come in random shapes and colors, representing random people in the society. Yet, what is consistent in color are the set of hands, legs, and mobility aids, representing what people do.
What people do, most of the time, is the act of reaching out to one another while being on the move, looking happy. Thus, the set of hands are designed to be somewhat 'interlock-able' with one another even when placed randomly.
What people do, most of the time, is the act of reaching out to one another while being on the move, looking happy. Thus, the set of hands are designed to be somewhat 'interlock-able' with one another even when placed randomly.
These are pins that work like medals when used with a ribbon.
People, for real, like to put together pins they own with their friends’ to form the act of these characters reaching out to one another.
The visual identity became an easy social cue that makes friendship beyond differences indeed breezy.
