New in Espirito Santo's fashion industry, Mabelle is a family business specializing in baby clothes and accessories.
Usually, the people buying children's clothing are the parents or adults in general and not the kids who will actually wear the clothes. With that in mind, the main idea of the project is to bring children closer to this scenario as an active part, but most importantly: not in a serious way. Through visual references for kids and creativity, the goal is to transform this trivial moment into something relaxing and playful, quality time between parents, children, and clothing.
Mabelle has four mascots: Polvinho (Lil' Octopus), Leitãozinho (Lil' Piglet), Baleinha (Lil' Whale), and Elefantinho (Lil' Elephant). They help showcase the abstract concepts of the brand's identity and market positioning to its target audience.
Usually, the people buying children's clothing are the parents or adults in general and not the kids who will actually wear the clothes. With that in mind, the main idea of the project is to bring children closer to this scenario as an active part, but most importantly: not in a serious way. Through visual references for kids and creativity, the goal is to transform this trivial moment into something relaxing and playful, quality time between parents, children, and clothing.
Mabelle has four mascots: Polvinho (Lil' Octopus), Leitãozinho (Lil' Piglet), Baleinha (Lil' Whale), and Elefantinho (Lil' Elephant). They help showcase the abstract concepts of the brand's identity and market positioning to its target audience.
*2020.
Thank you! :)
