Redesign for Afirme.com
Afirme is a banking institution in Mexico founded in 1995 in the city of Monterrey, Nuevo León. It currently has branches throughout Mexico, mainly in Monterrey, Chihuahua, CDMX, Estado de Mexico, Guanajuato, Jalisco, Nuevo León, Querétaro, Sinaloa, among other locations in that country. Today this institution is endowed with more than 80 branches throughout the country.
They needed to redesign their website because it was almost the same since the bank was founded, also they reciently updated their mobile app so this was the perfect time to update their public site. The approach for the redesign was to simplify the interface and navigation, have a clear hierarchy and make it mobile friendly. We went through a solid phase of research and understanding, we made interviews, site maps, wireframes, interface design, prototypes, testing and here is the final result:
Credits
UX & UI: Miguel Ríos, David Liceaga, Humberto Villarreal
UX & UI: Miguel Ríos, David Liceaga, Humberto Villarreal
Web development: Aktien TI
Date: October 2017
