DreamCloud || Animation
Working with Facebookโs in-house creative team, US luxury mattress producerย
DreamCloud had developed a concept - to show how a good nightโs sleepย
can inspire you to chase down your dreams.
When they came to us, they had already gathered real-life stories fromย
social media,ย and they were looking for a studio to give these storiesย
a rich and vibrant look and feel.
We developed a script and styleframes for the visual style and character design,ย
mixing live action and animation.
Which can be tricky. The difference in aesthetics can be jarring if itโs not doneย
well - which meant a lot of designing animated content over live actionย
to match the look seamlessly.
โโโโโโโWe created three videos based around people whose dreamsย
had taken them on safari, led them to start a florists, and introduced them to a lifelongย
passion for astronomy.
The project involved a mix of 2D animation, motion graphics andย
frame-by-frame animation, squeezing each story into a short, succinct 15 seconds.
Credits
Executive Producer - Stefano Marrone
Producer - Giulia Demont
Account Manager - Beatrizย Pizarro - Aparicio
Creative Director - Ryan Lovelock
Script - Andy Thomas
Illustrators - Malena Deluca, Jo Dertili
Lead Animator - El Bailey
Animators - Rob Scott, El Bailey, Joao Vasco,ย Nick Edmondson
Animators - Rob Scott, El Bailey, Joao Vasco,ย Nick Edmondson
