aim — visual identity
About
“Aim” provides comprehensive psychological assistance to a person in difficult periods of life, helps to realize ways of solving internal and interpersonal conflicts. The company assists people to find out their weaknesses and strengths, love themselves and live in harmony with themselves. “Aim” positions itself as a place of psychological comfort.
Naming
“Aim” is a short and reasonable name that is an acronym containing the basic ideas of the brand: Awareness, Integrity, Mindset.
Logo varieties
This logo works well with the colorful play of graphical elements that are used in the brand identity. The shape of the logo can be easily filled with a gradient. It helps to achieve a great diversity in the use of the logo.
The logo
Colors and graphics
Colorful abstract objects in a metamorphic state are directly related to such concepts as conscious and subconscious. These elements are raw materials, poisonous and engaging at the same time.
Font family
Clear Sans / Fira Sans
The place
