STAYCOOL Re-Visual Identity Concept
No More Boring & It's Not Just Socks It's You!.
Staycool is an Indonesian brand focused on socks. The Brand has a different product than the others competitors, it's not just ordinary socks but the products is the art and an identity for users which it will be a representative of users it self!. Staycool can help users not to feel boring again when wearing a sock.
I created a new simple, fresh, strong and attractive visual identity. The main components of the visual are bold typography, gradation shape of typography for representation "boring" is starting to disappear, strong catchwords to represent the brand background. I'm using their two best lineups product as a visual object and also some colors are developed from it.
This is a concept project from my third year in University and because this is a self-initiative which mean is not associated with Staycool.
