Corporate Identity
Slick’s
Objective
Create a corporate identity.
Solution
Slick’s is a fictional burger bar inspired by pulp fiction magazines and comics. Originally, it was an emblem logo that evolved over time to have different iterations. To keep the identity consistent I disassembled the logo. I used pieces of it for branding purposes, such as the exclamation point and the curve that it makes. Even though this is a corporate identity I wanted to keep it casual and fun, like the burger joint itself would be.
