Print Ad: Sample 1
Print Ad: Sample 2
Print Ad: Sample 3
MINI Commercial
Commercial Script
OOH Billboard
This is our billboard design for MINI Cooper. We would place them on major highways approaching several large college campuses.
Radio Spot
Radio Script
Exterior of Direct Mail Piece
This is the design for the envelope that will contain the direct mail piece. In the lower right hand corner, there will be featured a sticker with the name and address of the recipient.
Interior of Direct Mail Piece
This is the flyer/mail piece that we will send out to our target market (American college students ages 18 to 24). It folds down and becomes an interactive piece that the consumer can actively engage with. The informative pieces on the edges fold inward to contain the "MAX INFO" portion in the middle. To hold down the parts that fold out together, we will place a MINI Cooper logo sticker in the center. The reverse side of this piece is completely black with the MINI sticker as previously mentioned.
MINI Cinema
Our idea for the MINI cinema is to showcase the numerous scenarios of how MINI Cooper is the perfect car. In order to do this, we would take the body of a MINI and place it in the center of a college campus. The windows on the car would be replaced with screens showing alternating images of people using their MINI Coopers. It would show two girls on a road trip, a family moving, friends driving home with all their shopping bags, a trip to the beach, coming home from the club etc. We would place the MINI cinema on several college campuses from Monday to Friday Also, there will be a WiFi hot spot located in the back of the car with a sign for the students encouraging them to access our WiFi. In doing so, they will be able to access our www.mini-edu.com website, enter themselves in contests, share their MINI experiences and be able to obtain different wallpapers, brochures and information. This dual concept will create hype and buzz and will quickly lead to increased market share.
MINI Spring Break Flip Flops
These flip flops featured in the picture will be distributed to college students during spring break at destination locations such as: Miami, Daytona Beach, South Padre Island etc. They will be packaged in a sleek black envelope that displays the MINI logo, the slogan for our campaign "It's MINI" and a text box reading MINI sunburn MAX fun. Also the logo will be embossed so that when the students wear them, they will leave the MINI logo embedded throughout the entire beach. When they are not wearing the flip flops, our slogan will be visible as well as our MINI website. The flip flops will be constant advertising whether they are being worn or not.
MINI Packaging Design
This packaging design was created to be delivered to the household of new MINI owners containing their MINI. Our goal was to create a packaging design that would "wow" soon-to-be MINI owners. Until opened, the packaging would serve as not only advertisement to everyone that passes it, but as a bold statement piece.
Social Media Execution
