This type video was inspired by Charles & Ray Eames classic film 'Powers of Ten' and it explores what makes a word, starting from what seems to be a single world, but it's slowly unraveled to be just a minuscule particle of a whole typographic universe.

This plays with the theme of repetition present on the song itself, as well as building with it's crescendo into a more abstract composition.

Music by: Mateo Lewis.

 

Made for Gail Anderson's "Just Type"class at the MFA Design program at SVA.

 

Semi-finalist for the 2012 Adobe Achievement Awards